SMITHTOWN, NEW YORK: George "Tank" Resch is hoping to negotiate a contract for Influencers in the Wild, his board game that helps players become "influencers" with large followings. On the Season 14 finale of 'Shark Tank,' he is ready to pitch to a panel of five Sharks, likely in the hopes of some cash for his inventory.
The world of social media influencers is frequently portrayed as glamorous, with travel, fashionable clothes, and lavish experiences. A new board game called Influencers in the Wild tries to highlight the industry's often bizarre and funny side. The game, created by George, a social media celebrity in his own right, offers a humorous insight into the lives of influencers and their quest for digital fame. Here's all you need to know about the firm and its founder before you see him negotiate a deal with the Sharks.
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What is Influencers in the Wild?
Influencers in the Wild is a fun, adult-themed board game for ages 17 and older. The game has a basic yet amusing premise, with each player starting with 100,000 followers. Then, each player takes turns rolling the dice and traveling down the board, accomplishing challenges, collecting prizes, and experiencing penalties that reflect the realities of an influencer's life. The final aim is to visit the famed Instagram hotspot "big pink wall" in Los Angeles.
The board game's concept may be traced back to George's Influencers in the Wild Instagram account, which he started in November 2020. The account captures amusing, candid moments of influencers in action, with many of them going to considerable efforts to grab the ideal shot or video. George's goal was to highlight the ridiculousness of certain content makers' activities, highlighting how basic photographs no longer appear to suffice in the search for internet attention.
When George saw a girl climbing a tree in Los Angeles' Griffith Park only to snap a photo, he came up with the idea for Influencers in the Wild. This experience inspired George to go more into the world of influencers, showing the extent some people would go for a great social media post. The Instagram account swiftly rose to prominence, garnering roughly 6.7 million followers across other platforms, including Twitter and TikTok. Drew Barrymore, Awkwafina, and Mark Zuckerberg have all been known to follow the account.
George, who has spent the last four years immersed in social media, feels that the finest videos depict influencers entirely immersed in their own world, appearing oblivious to others around them. He observes that many innovators' lack of self-consciousness now would have been considered abnormal just a decade ago. However, such behavior is now considered typical.
Who is the founder of Influencers in the Wild?
In 2011, a man named George Resch opened an account on Instagram, a newly popular photo-sharing app. At the time, social media was dominated by text-based platforms like Facebook and Twitter, so the photo-focused app was well received. He subsequently began bodybuilding. Fast-forward to today, and George — a kind and outgoing person with a pleasant smile and contagious laugh — is better known as Tank Sinatra, an Instagram star with over a million followers. Celebrities like Sophie Turner and Paul Wesley follow this account.
After earning a Bachelor of Arts in Communication from Farmingdale State College, George worked in a variety of industries.
George is the ideal person to create Influencers in the Wild. After all, he is a well-known influencer. He developed the game as an extension of one of his Instagram profiles, Influencers in the Wild. The page promotes aspiring influencers who post videos of themselves performing ridiculous things. George has tens of millions of followers across several social media platforms, so he's certainly doing some social outreach to promote his game. For some years, the former fence salesman has worked as a full-time influencer.
George's net worth is $5 million as of January 9, 2023. He is a two-time Webby Award winner and the host of The Think Tank podcast.
What is the cost and how to buy Influencers in the Wild board game?
The game is "sold out" on his website as of a week before the first air date, although it is still available for $19.99. On Amazon, customers have quite a few positive reviews about their experience while playing the game. One wrote, "Played this game with a bunch of friends and family. It was a blast to feel the cringe I’ve only seen on Instagram (but never experienced firsthand). And the questions got us fired up. All in all we had a lot of fun and a lot of laughs. If you like board games AND party games then definitely get this asap for your next gathering."
Another chimed in, "What a fun game!! Would definitely recommend this. The game is not like anything else out there and we have had a great time playing." A third customer wrote, "All us elderly millennials who played were less likely to perform challenges when it involved sharing on social media. This game is perfect for older Gen Z (17+) and the younger millennials who share everything. We had a great time with the question cards and guessing “who would be the most likely to” cards. Highly, suggest not playing with your parents. Lol."
Where is Influencers in the Wild now?
As the Influencers in the Wild brand grows, George intends to branch out into other types of media, including a podcast. Meanwhile, the board game allows participants to indulge in self-deprecating humor and friendly rivalry, while simultaneously making fun of the influencer lifestyle. Influencers in the Wild reminds us that online celebrity often comes with its own set of oddities and obstacles by presenting the realities of content creation in an amusing and sympathetic manner.
Influencers in the Wild was released in 2022. This board game is currently available at Target locations around the country. This game is only for fun and should not be taken seriously. This game will provide you with amusement.
Who will steal the deal?
This appears to be a pitch intended to be a commercial. If George makes a ludicrous request, viewers will know he's there for the publicity, but if he makes a legitimate request, he wants the social juice that a Shark brings to the table. If that's the case, he'll take some bids. All of the Sharks have large social media followings, but none more so than George. However, combining a Shark's and George's social media reach would result in epic organic marketing. This may be a five Shark deal for viewers.
'Shark Tank' Season 14, Episode 22 airs on ABC on Friday, May 19, 2023, at 8 pm ET. Catch the latest episode featuring products like Eyewris, Influencers in the Wild, Tones of Melanin, and Tucky. Missed an episode? Episodes can also be viewed the next day on demand, or on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.