Roblox has banned a community developer who was involved with a user-created game advertised as having "unreleased footage" of the 2007 sex tape from reality TV star Kim Kardashian.
As reported first by Polygon, the situation first arose in the premiere of Huluâs new reality television series "The Kardashians," "Burn Them All to the F*cking Ground."
In the April 14 episode, Kardashianâs six-year-old son, Saint West, seemingly notices an ad on Roblox using the star's "cry face" that ends up setting off some dramatic events in motion.
West shows Kardashian the user-created ad on his iPad, mentioning that it's not his character, but rather something connected to a game on the platform.
"There was a picture of my cry face," Kardashian said, "and then I looked at it, and it said something super inappropriate like, 'Kim's new sex tape.' This is supposed to be unreleased footage from my old sex tape.
"This all started earlier at the barbecue. It was clickbait insinuating that if you click on it, there was gonna be a new sex tape coming out. Had my son been a bit older and been able to read, like, I wouldâve been mortified."
Throughout the rest of the episode, Kardashian calls her ex-husband, Kanye West, to tell him about what happened before closing the show with some fiery words for those associated with the Roblox ad.
"I have all the time, all the money, and all the resources to burn them to the f*cking ground," Kardashian said.
Ultimately, Roblox responded urgently to the matter within a day after the episode aired.
"The referenced video was never available on our platform â we have strict moderation and policies to protect our community," a Roblox spokesperson said in a statement according to Polygon, "including zero tolerance for sexual content of any kind which violates our Community Rules. The text reference to the tape that got around our filters was quickly taken down and fortunately visible only to an extremely small number of people on the platform. We also swiftly took down the associated experience and banned the community developer involved with the incident."