Manchester United have unveiled their all-new adidas third kit for the 2023/24 season, doing away with the club's famous badge in favour of a standalone Red Devil.

For the first time in over 50 years, United's kit will feature something other than the club crest as part of a simple, stunning design that draws inspiration from the 1909 FA Cup win.

A white base is accentuated with bright red features, including the new Red Devil logo, which stands in isolation on a United shirt for the first time ever.

The adidas logo and Team Viewer branding are also red, as is the collar, while the famous three adidas tripes subtley blend in white.

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Inigo Turner, design director for adidas football apparel said: "With a history steeped in success, we have many Manchester United kits to take inspiration from.

"For this season’s third kit, the 1909 jersey was the catalyst for that inspiration – which also provided the perfect backdrop to amplify the club’s famous identity – the Red Devil. This design is intentionally understated, taking its cues from present day streetwear trends, with its cloud white background carefully chosen to let the Red Devil shine and inspire fire on the pitch.

"We know the importance of this identity to the Manchester United fanbase and we’re proud to give fans a design that is just as much at home on the streets, as it is on the pitch."

Fans can pick up the new kit on 8 August at Man Utd club stores, select retail stores and the online adidas store.

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On this edition of The Promised Land, part of the 90min podcast network, Scott Saunders and Rob Blanchette discuss whether Rasmus Hojlund will be a hit, as well as Harry Maguire, pre-season and the adidas kit deal.

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This article was originally published on 90min as Man Utd unveil adidas third kit for 2023/24 season.