QUEBEC, CANADA: Imane Anys, commonly known as Pokimane, is a Moroccan-Canadian gamer and content producer who is well-known in the gaming world for her abilities. She is now the most-viewed female Twitch streamer and a well-known internet celebrity. Pokimane was recently in the news after she revealed in a TikTok clip that she nearly became a victim of an 'influencer scam'.
She said that the scammer pretended to be from a lingerie and loungewear company, Neiwai, asking her about a possible collab. In the email, the scammer asked the Twitch star for her measurements so they could send her items from their new collection. But the streamer smelt a rat when the "company" wanted a photo of her “bare chest” rather than telling her how to correctly measure herself. Pokimane was born in Morocco on May 14, 1996, and spent the majority of her teenage years in Quebec. She studied Chemical Engineering at McMaster University before dropping out in 2013 to take up a full-time job as a Twitch streamer. She has almost 17 million Twitch and YouTube followers altogether. Pokimane hasn't revealed her dating life to the public yet.
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Pokimane's net worth
Similar to many other gamers, Pokimane generates her income from various sources such as online gaming, sponsored streams, paid advertisements, subscriptions, user donations, and sponsored agreements. Based on a rough estimate, Pokimane earns around $7 million in total revenue annually from her activities on YouTube and Twitch.
Pokimane's primary sources of income come from her live streams and online gaming content. She has a vast following of 9.3 million viewers on Twitch, with approximately 9,500 subscribers. Based on a profit ratio of $10,000 per 3,000 subscribers, Pokimane earns roughly $35,000 monthly solely from Twitch subscriptions. Furthermore, as a Twitch partner, Pokimane has an exclusive contract that enables her to earn income directly from Twitch payouts.
In addition, Pokimane streams her content on YouTube. Currently, she manages four YouTube channels that offer distinct types of related content, which have garnered a total of 795,121,480 views.
Apart from her revenue from streaming and exclusive contracts, Pokimane also earns from her merchandise line available at Pokimerch.com. Her business platform is also a significant contributor to her continuously increasing gross revenue, alongside Twitch and YouTube.
Pokimane Sponsorships
Pokimane has the advantage of receiving special promotions and sponsorships. She has affiliations with well-known companies such as CashApp, NZXT, and Postmates. Considering her earnings from exclusive contracts and sponsorship deals, Pokimane is earning a significant amount of money. Recently, she disclosed that she has set a $5 limit per transaction on her donations and fundraising platform, stating that she is already doing well enough and does not need to receive more.
Furthermore, Pokimane has ventured into investing in Theragun by Therabody, an exceptional muscle remedy system that was reintroduced in 2016. Since its reintroduction, Theragun has gained widespread recognition, with renowned celebrities such as NBA player Kevin Durant, versatile singer Rihanna, and Justin Timberlake serving as its investors/ambassadors. Pokimane's net worth as of 2023 is $25 million.
Pokimane's career
During her college days, Pokimane began streaming on the Twitch platform, mainly playing League of Legends. She initially streamed her games from her dorm room with a basic setup before transitioning to full-time streaming. As her network of followers and subscribers grew, so did the average views on her Twitch streams. By 2018, Pokimane had become one of the most successful female streamers on Twitch, boasting 8.9 million followers, and was even listed among their Top 100 highest-paid gamers. She is widely considered one of the best Twitch streamers in the industry.
Offline TV: Content creation career
Pokimane, together with William 'Scarra' Li, Jeremy 'DisguisedToast' Wang, Lily 'LilyPichu' Ki, and Michael Reeves, co-owns and creates content for Offline TV, an online social entertainment group. Her colleagues acknowledge that she has the highest net worth among them due to the revenues she generates from streaming.
In addition to her Twitch channel, Pokimane has three other YouTube channels with a combined subscriber count of over 8 million. She consistently uploads content to these channels. Back in 2013, Pokimane initially gained recognition for streaming League of Legends on her Twitch channel. As she transitioned into a full-time streamer, she began streaming other games such as Just Chatting, VALORANT, Among Us, Minecraft, Grand Theft Auto V, Rust, and Teamfight Tactics.
However, her subscriber and follower count saw a significant surge when she started playing and streaming Fortnite Battle Royale. In 2020, Pokimane announced on Twitter, using a TikTok video, that she had collaborated with Epic Games to create her own Fortnite Game Emote.