Geoff Keighley plans to expand his Summer Game Fest into a physical event in 2023, further muscling in on territory once firmly held by E3.

While E3 has foundered, canceling several in-person and digital events over the past few years, Keighley's Summer Game Fest has only grown in profile and reach as a digital-only event. This year's iteration, which kicked off Thursday, included presentations from Capcom, Focus Entertainment, Activision Blizzard and plenty of other companies of various sizes (see the full list of announcements here).

Now, the same week the Electronic Software Association announced a return to in-person E3 in 2023, Keighley has placed his own showcase in direct competition. This year's iteration of the Summer Game Fest included a smaller, media-only in-person portion; this announcement suggests a bigger presence planned for next year.

Exact details for the two shows are unknown, but it's hard to imagine one failing to steal thunder from the other.

Keighley is also a central organizing force and host in The Game Awards, taking place each December, and Gamescom Opening Night Live in August.